A campaign by Saatchi & Saatchi Fallon Tokyo and Lexus International makes it possible for you to get an up-close view of the Lexus RC sports coupe and the LF-NX turbo concept being exhibited at the 2013 Tokyo Motor Show. Simply tweet your request to Lexus with the hashtag #LexusInTokyo. According to Luxury Daily:
“Lexus International is setting a new standard for fan interaction on Twitter Nov. 21 by tweeting two Vine videos per hour from 9 a.m. to 7 p.m. in response to tweets concerning the Tokyo Motor Show.Fans will request with the hashtag #LexusInTokyo to see particular details of the RC coupé and LF-NX concept models that will be unveiled at the Tokyo Motor Show. The branded vines will provide fans snippets of the new models prior to public availability of the motor show, which may promote a feeling of exclusivity for brand enthusiasts.“The inspiration behind this project is to recreate an off-line experience, on-line in a premium and unique way,” said Antoine Malin, interactive planner at Saatchi & Saatchi Fallon, Tokyo.”
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